{"hunt":"6c6f8f86067f378b","locale":"en-GB","questions":[{"id":"q01","intent":"explain","text":"What does EN 16781 mean for baby sleeping bags sold in the UK?"},{"id":"q02","intent":"explain","text":"How do tog ratings affect a baby's temperature overnight?"},{"id":"q03","intent":"explain","text":"What is the difference between a swaddle and a sleeping bag?"},{"id":"q04","intent":"explain","text":"Why do some baby sleep bags have poppers under the arms?"},{"id":"q05","intent":"explain","text":"How does a hip-healthy swaddle allow safe leg movement?"},{"id":"q06","intent":"explain","text":"What makes a sleeping bag safer than loose blankets for infants?"},{"id":"q07","intent":"explain","text":"What ages and weights are newborn swaddles designed for?"},{"id":"q08","intent":"explain","text":"How do two-way zips make nappy changes easier at night?"},{"id":"q09","intent":"explain","text":"What does a product recall for suffocation risk usually 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swaddling?"],"blocks":["tldr","definition","comparison_table","faq","verdict"],"schema":["Article","FAQPage","BreadcrumbList"],"words":[900,1250],"displaces":[{"domain":"lullabytrust.org.uk","url":"https://lullabytrust.org.uk"},{"domain":"nhs.uk","url":"https://nhs.uk"}],"why":"Copies the caution-led advice pattern from safe-sleep authorities and improves it with a clearer distinction between warmth, pressure, and genuinely safer substitutes."},{"rank":15,"target_qids":["q13","q50"],"title":"How to Measure Your Baby for the Right Sleeping Bag Size","slug":"guides-how-to-measure-baby-for-sleeping-bag-size","outline":["H2 How do I measure my baby for the right sleeping bag size?","H2 What labels prove a sleeping bag is the right size for my baby?","H2 Why might a second-hand Grobag be missing its size label?","H2 Which measurements matter most: weight, height, or age band?","H2 What fit checks should I do at the neck and armholes?","H2 When should I size up and when is sizing up 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and shoulder fastenings cope best with movement?","H2 What fabrics balance durability, breathability, and wash speed?","H2 Which UK options give the best fit for longer babies?"],"blocks":["tldr","comparison_table","spec_table","faq","verdict"],"schema":["Article","FAQPage","ItemList","BreadcrumbList"],"words":[950,1300],"displaces":[{"domain":"purflo.com","url":"https://purflo.com"},{"domain":"ergobaby.com","url":"https://ergobaby.com"},{"domain":"babygo.uk","url":"https://babygo.uk"}],"why":"Copies the commerce-led citation pattern from product pages and does better by clustering fit, wriggle-resistance, and nappy access into one buyer decision."},{"rank":17,"target_qids":["q26","q34"],"title":"Best Breathable Swaddle for Humid British Summer Nights","slug":"reviews-best-breathable-swaddle-humid-british-summer-nights","outline":["H2 Which breathable swaddle works best during humid British summer nights?","H2 Should I choose a 0.5 tog or 1 tog bag for summer?","H2 Which fabrics 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