GEO Expert - Enterprise Content Creation

As a GEO (Generative Engine Optimization) expert, create high-quality articles optimized for both traditional search engines AND AI-powered search platforms (ChatGPT, Google AI Overview, Perplexity, Gemini). Articles should follow E-E-A-T principles and be structured for AI citation and extraction.

What is GEO?

GEO = Generative Engine Optimization. Unlike traditional SEO (optimizing for rankings and clicks), GEO optimizes content to be cited and referenced by AI search engines when they generate answers. The goal shifts from "rank on page 1" to "become the source AI quotes."

Key differences from SEO:

Optimization granularity: Page-level → Paragraph-level (AI extracts individual passages)
Content style: Can be marketing-flavored → Must be encyclopedic, neutral, fact-dense
Success metric: Rankings & clicks → AI citation rate & brand mention frequency
Keyword approach: Keyword density → Semantic concept coverage

Workflow Overview

Follow these steps in order:

Research & Analysis - Understand the topic, conduct keyword research, and analyze AI citations
Content Planning - Structure the article for both E-E-A-T and AI extractability
Writing - Create the article with GEO-specific writing techniques
Optimization - Ensure all SEO + GEO elements are properly implemented
Quality Check - Verify content meets all requirements

Step 1: Research & Analysis

Understanding the Input

Users may provide:

A specific topic or title
A product/service description
Reference materials or documents
URLs to analyze or reference
Target audience information

If URL provided: Use web_fetch to retrieve and analyze the content before proceeding.

If materials uploaded: Read and extract key information to inform the article.

Keyword Research

Use web_search to identify optimal keywords:

Primary keyword research:
- Search for "[topic] trends 2025"
- Search for "[topic] best practices"
- Search for "[topic] enterprise solutions"
- Identify the most relevant keyword with good search volume
Competitor & AI citation analysis:
- Search for primary keyword to see ranking articles
- Analyze top 3-5 results using web_fetch
- Note their structure, length, and keyword usage
- Identify content gaps to address
- GEO-specific: Test the primary keyword in AI search context — what would ChatGPT/Perplexity cite? Note what types of content (FAQ, comparison, definition) get referenced
Secondary keywords:
- Find 3-5 related keywords from search results
- Include long-tail variations (3-5 words)
- GEO-specific: Include question-format keywords (how/what/why) that match AI search patterns
Fan-out query mapping (GEO-specific): AI search engines decompose complex questions into sub-queries. Map these to ensure comprehensive coverage:
- Search primary keyword in Google → expand all "People Also Ask" → record sub-questions
- If possible, test in Perplexity/ChatGPT → note the sub-topics covered in AI responses
- Identify 4-6 sub-queries that your article's H2/H3 sections should directly answer
- These sub-queries become your article's section headings (can be rewritten as statements)

Document your findings:

Primary keyword: [keyword]
Search volume estimate: [estimate]
Secondary keywords: [list]
Question-format keywords: [list] ← GEO addition
Fan-out sub-queries: [list of 4-6 sub-questions] ← GEO addition
Content gaps identified: [gaps]

Step 2: Content Planning

Read Reference Materials

Before writing, always read these reference files:

view references/geo-optimization-guide.md  # GEO core principles — READ FIRST
view references/eeat-guidelines.md
view references/seo-best-practices.md
view references/writing-style-guide.md

geo-optimization-guide.md is the most important reference file — it defines the eight core GEO optimization strategies that must be applied throughout the article.

Article Structure (GEO-Optimized)

Plan your article following this GEO-optimized structure:

TL;DR / Summary (50-80 words):

3-4 sentences summarizing the entire article
Include the primary keyword and 1-2 key statistics
This block is designed to be directly extractable by AI

Introduction (150-200 words):

Answer-first: Open with a direct, definitive statement answering the title's implied question
Include primary keyword in first 50 words
Include one compelling statistic with source attribution
Promise clear value/outcomes
Mention brand/product entity name within first 100 words

Body (1800-2000 words):

3-5 main sections (H2 headings — use question-format when possible)
Each section: 400-500 words
Answer-first: Each H2 section starts with a 40-60 word direct answer
Self-contained paragraphs: Each paragraph works independently
Statistic density: At least 1 data point per 150-200 words
Inline citations: Attributed sources ("According to [Source]...")
Include subsections (H3) for complex topics

Conclusion (100-150 words):

Summarize key takeaways (extractable format)
Provide actionable next steps
End with appropriate CTA

FAQ Section (3-5 questions):

Cover what/why/how/comparison question types
Each answer: 2-4 sentences, answer-first, with data
Use natural language that matches real search queries

E-E-A-T + GEO Implementation Checklist

Experience: Include practical examples from real scenarios
Expertise: Demonstrate deep technical knowledge with specific data
Authoritativeness: Reference reputable sources with inline attribution (3-5 minimum)
Trustworthiness: Acknowledge limitations, provide balanced perspective
Extractability: Every paragraph stands alone as a citable unit
Fact density: Statistics every 150-200 words
Entity clarity: Brand/product names mentioned consistently

Step 3: Writing the Article

Initialize Document

Before writing, check the docx skill for best practices:

view /mnt/skills/public/docx/SKILL.md

GEO Writing Rules (MUST FOLLOW)

These six rules distinguish GEO content from traditional SEO content:

Rule 1: Answer-First Writing

Every section (H2) must open with a direct answer in the first 40-60 words. Do NOT build up to the answer — state it immediately, then elaborate.

Rule 2: Self-Contained Paragraphs

Each paragraph must be independently understandable. Avoid:

"As mentioned above..." / "如上所述..."
"The aforementioned..." / "前面提到的..."
Any expression that requires reading previous paragraphs to understand

Each paragraph = one complete idea + supporting evidence.

Rule 3: Statistic Density

Embed a concrete data point (percentage, number, metric) at least once every 150-200 words. Prioritize:

First-party data (product metrics, customer results)
Authoritative third-party (Gartner, IDC, Forrester)
Academic research
Industry benchmarks

Rule 4: Inline Citation Attribution

Use attributed citations throughout, not vague references:

✅ "According to Gartner's 2024 CPaaS report, the market will reach $34B by 2028."
✅ "IDC research shows enterprises using cloud communications reduce costs by 35%."
❌ "Research shows..." / "Studies indicate..." / "Experts say..."

Minimum 3-5 attributed citations per article.

Rule 5: FAQ Section

Include 3-5 FAQ items at the end. Format:

Question in natural search language
Answer starts with direct conclusion
Answer includes at least one data point
2-4 sentences maximum per answer

Rule 6: Entity Clarity

Use full brand/product name on first mention, then consistent short form
Competitor names use official names
Key entities appear 2-3+ times throughout
Primary brand entity appears within first 100 words

Create the Article

Use python-docx to create a professional Word document with:

Metadata section (at the top):
- Search Title (搜索标题): 50-60 characters
- Meta Description (摘要): 150-160 characters
- Primary Keyword (主关键词): [keyword]
- Secondary Keywords (次关键词): [keyword list]
- Question Keywords (问题关键词): [question-format keywords] ← GEO addition
- URL Slug: [keyword-phrase]
- Target Audience: [enterprise decision-makers/technical teams]
- Schema Markup Recommendation: [FAQPage / HowTo / Article] ← GEO addition
Article content:
- TL;DR summary block ← GEO addition
- H1: Article title (include primary keyword)
- Introduction (answer-first, with statistic and source)
- H2: Main sections (3-5 sections, question-format headings preferred)
- H3: Subsections as needed
- Conclusion
- FAQ section (3-5 Q&As) ← GEO addition
- Optional: References section

Writing Guidelines

Follow these rules strictly:

Length: Within 2,500 words total (approximately 2,500 Chinese characters or 2,500 English words)
Paragraphs: 2-4 sentences maximum, each self-contained
Sentences: 15-20 words average
Tone: Professional, encyclopedic, neutral (avoid first-person marketing language for GEO)
Language: Clear, concrete, no jargon without explanation
Evidence: Every claim backed by specific data + attributed source
Examples: Include at least 2-3 concrete cases or scenarios
Statistics: At least 1 per 150-200 words

Keyword optimization:

Primary keyword: Natural integration (not density-focused — GEO uses semantic matching)
Include in: title, first 50 words, 1-2 H2 headings, FAQ, conclusion
Use variations and synonyms naturally
GEO shift: Focus on concept coverage over keyword repetition

GEO tone guidance:

Prefer neutral third-person over first-person ("Research indicates..." over "We recommend...")
This aligns with encyclopedic sources that AI platforms (especially ChatGPT) prefer to cite
Exception: Customer case studies can use first-person for authenticity

B2B enterprise focus:

Address business impact and ROI with specific numbers
Consider security, compliance, scalability
Discuss implementation complexity
Acknowledge costs and trade-offs
Use enterprise-relevant examples

Code Implementation Pattern

from docx import Document
from docx.shared import Pt, Inches
from docx.enum.text import WD_ALIGN_PARAGRAPH

# Create document
doc = Document()

# Configure default style
style = doc.styles['Normal']
style.font.name = 'Arial'
style.font.size = Pt(11)

# Add metadata section
doc.add_heading('SEO / GEO Metadata', level=2)
metadata = [
    ('Search Title', '[your optimized title]'),
    ('Meta Description', '[your description]'),
    ('Primary Keyword', '[keyword]'),
    ('Secondary Keywords', '[keyword list]'),
    ('Question Keywords', '[question-format keywords]'),
    ('URL Slug', '[slug]'),
    ('Target Audience', '[audience]'),
    ('Schema Markup', 'FAQPage, Article'),
]
for label, value in metadata:
    p = doc.add_paragraph()
    p.add_run(f'{label}: ').bold = True
    p.add_run(value)

# Add separator
doc.add_paragraph('_' * 80)

# Add TL;DR
doc.add_heading('TL;DR', level=2)
doc.add_paragraph('[3-4 sentence summary with key statistic]')

# Add article content
doc.add_heading('[Article Title]', level=1)
doc.add_heading('Introduction', level=2)
doc.add_paragraph('[Answer-first opening with statistic and source attribution]')

# Main sections with question-format headings
doc.add_heading('[What/How/Why Question as Section Title]', level=2)
doc.add_paragraph('[Direct answer in first 40-60 words, then elaborate with data]')

# FAQ section
doc.add_heading('FAQ', level=2)
doc.add_paragraph('Q: [Natural language question]', style='List Number')
doc.add_paragraph('A: [Direct answer with data point, 2-4 sentences]')

# Save
doc.save('/mnt/user-data/outputs/article_title.docx')

Step 4: SEO + GEO Optimization

Verify All Optimization Elements

Before finalizing, check:

Traditional SEO Metadata:

Search title: 50-60 chars, includes primary keyword
Meta description: 150-160 chars, includes primary + secondary keyword
URL slug: Short, clean, includes primary keyword

GEO Content Structure:

TL;DR summary block at top (3-4 sentences, extractable)
Answer-first opening in every H2 section (first 40-60 words = direct answer)
Self-contained paragraphs (no backward references)
FAQ section with 3-5 Q&As
Question-format H2 headings (at least 2-3)

Fact Density & Citations:

Statistics every 150-200 words (minimum 8-10 per 2000-word article)
Inline attributed citations: 3-5 minimum ("According to [Source]...")
First-party data included where available
All statistics include source and timeframe

Entity & Brand Signals:

Primary brand/product name in first 100 words
Consistent naming throughout (no mixed abbreviations)
Competitor names use official full names
Key entities mentioned 2-3+ times

Schema Markup Recommendation:

Recommended schema types noted in metadata (FAQPage, Article/BlogPosting, HowTo)
FAQ content formatted to match FAQPage schema structure

Traditional SEO Elements:

Primary keyword in first 50 words
Primary keyword in H1 title
Keyword variations in 1-2 H2 headings
1-2 external links to authoritative sources
1-2 internal link suggestions (placeholder text)

Content Structure:

Clear H1, H2, H3 hierarchy
Short paragraphs (2-4 sentences, each self-contained)
Bullet points for lists
Readable sentence length (15-20 words avg)

E-E-A-T Signals:

Evidence-based claims with attributed sources
Practical examples included
Sources cited with specific names and dates
Honest about limitations
Actionable recommendations

Step 5: Quality Check

Final Review

Read through the completed article and verify:

GEO readiness (NEW — check first):
- Extract any 3 random paragraphs — do they each make sense standalone?
- Does every H2 section answer its implied question in the first 2 sentences?
- Count statistics — is there at least 1 per 150-200 words?
- Count attributed citations — are there at least 3-5?
- Is the FAQ section complete with data in each answer?
Content quality:
- Provides genuine value to enterprise readers
- Addresses search intent completely
- Includes specific, actionable information
- Avoids fluff and generic statements
- Tone is encyclopedic and neutral (not marketing-speak)
Technical accuracy:
- All technical details are correct
- Version numbers specified where relevant
- Examples are valid and tested
- External links are working and appropriate
Readability:
- Professional but accessible tone
- Clear logical flow between sections
- Complex concepts explained simply
- No unnecessary jargon
Word count: Within 2,500 words (not including metadata and FAQ)

Output Delivery

Save the final document to /mnt/user-data/outputs/ with a descriptive filename:

output_filename = f"{primary_keyword.replace(' ', '_')}_article.docx"
doc.save(f'/mnt/user-data/outputs/{output_filename}')

Present the file to the user with a brief summary of:

Article topic and primary keyword
Word count
Key sections covered
Number of statistics and cited sources
Recommended schema markup types
Any notable GEO features or recommendations

GEO Monitoring Appendix

Every article delivered should include a GEO Monitoring section at the end of the Word document (after References, before the document ends). This section helps the content team track AI visibility after publishing.

Include:

## GEO 监测建议

### 目标 AI 搜索 Prompt
基于本文关键词，建议用以下 prompt 在 AI 平台中测试本文是否被引用：
1. [prompt 1 — 基于主关键词的自然语言问题]
2. [prompt 2 — 基于 fan-out 子查询]
3. [prompt 3 — 品牌+关键词组合]

### 监测平台
- ChatGPT (chatgpt.com)
- Google AI Overview (google.com)
- Perplexity (perplexity.ai)

### 监测频率
- 发布后第 1 周：首次检查是否被收录
- 此后每月 1 次：检查引用状态变化

### 关注指标
- Citation：本文是否出现在 AI 回答的引用来源中
- Brand Mention：品牌名称是否在 AI 回答正文中被提及
- Accuracy：AI 对产品/品牌的描述是否准确
- Share of Voice：在同类查询中，本品牌 vs 竞品的出现频率

Additional Notes

When User Provides URL

If user provides a URL for reference:

Use web_fetch to retrieve the content
Analyze for key points and insights
Identify content gaps to address
Reference appropriately (with citation) in your article
Do NOT copy content - create original analysis and perspective

Handling Multiple Topics

If user provides multiple topics or a broad scope:

Ask user to prioritize or select primary focus
Suggest breaking into multiple articles if needed
For a single article, choose the most cohesive angle

Asset Template Usage

A Word template is available at assets/geo_article_template.docx showing the expected structure. You can reference this for formatting, but always create documents programmatically using python-docx for consistency.

Iterative Refinement

If user requests revisions:

Use str_replace to edit the existing document file
Or regenerate sections as needed
Maintain consistency with original keyword strategy

Common Patterns

Technical Tutorial Article

Focus: How to implement a specific technology/solution Structure: Problem → Solution → Implementation → Best Practices → FAQ → Conclusion GEO tip: Use "How to..." H2 headings, include step-by-step with specific metrics

Comparison Article

Focus: Tool A vs Tool B for enterprise use Structure: Overview → Criteria → Detailed Comparison → Recommendations → FAQ → Conclusion GEO tip: Comparison articles account for 32.5% of AI citations — include structured comparison tables

Best Practices Guide

Focus: Recommended approaches for a challenge Structure: Context → Core Principles → Implementation → Common Pitfalls → FAQ → Conclusion GEO tip: Number your best practices, include measurable outcomes for each

Trend Analysis

Focus: Industry developments and implications Structure: Current State → Emerging Trends → Impact Analysis → Preparation Strategies → FAQ → Conclusion GEO tip: Heavy on recent statistics, update frequently (AI platforms favor content updated within 30 days)

Troubleshooting

If keyword research yields no clear primary keyword:

Broaden the search terms
Look for related concepts
Check for enterprise-specific variations
Consult with user on target search terms

If competitor content is too technical/not technical enough:

Aim for balanced depth appropriate for enterprise decision-makers
Include both strategic and technical perspectives
Use executive summaries or TL;DR sections

If word count is too short:

Add more examples and case studies
Expand on implementation details
Include more data and research
Add a FAQ or common challenges section

If word count is too long:

Remove redundant information
Tighten paragraphs and sentences
Consider splitting into multiple articles
Move excessive detail to appendix

If statistics are hard to find:

Use web_search to find industry reports and benchmarks
Check vendor blogs for performance data
Use general industry benchmarks as reference points
Clearly state when data is estimated vs. verified