GEO Skill for Claude Code

A Claude Code slash command (/geo) that helps you optimise your content for AI model citations and recommendations across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

Created by Jessica Redman - SEO, GEO & Content Consultant, Co-founder of Didgeheads

What it does

GEO (Generative Engine Optimization) is not a traffic strategy - it's a recommendation strategy. This skill guides you through optimising your content so AI models cite and recommend your brand when users ask for help.

Run /geo in Claude Code and you can:

• Audit existing content against research-backed GEO principles
• Build comparison pages structured for maximum AI citation likelihood
• Check your brand's AI visibility and identify recommendation gaps
• Prioritise content refreshes based on what drives AI citations
• Plan offsite strategies (reviews, Reddit, PR) that influence AI answers

Install

1. Download geo.md from this repo
2. Place it in ~/.claude/commands/ (create the folder if it doesn't exist)
3. Open Claude Code and type /geo

Research behind this skill

Based on data and research from:

• Princeton, Georgia Tech & The Allen Institute (KDD 2024 peer-reviewed paper on GEO)
• AirOps (2026 State of AI Search)
• Ahrefs, Semrush, Seer Interactive
• G2, Yext, McKinsey